Insight and hard data on UK consumer trends

How are UK consumers’ finances going to affect your business?

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Latest Insights

In-depth understanding of the latest UK retail and consumer trends

Heating and eating costs nix Golden Quarter spend

The verdict is in on 2022’s Golden Quarter: as expected, keeping warm and putting food on the table were the big winners for most UK households. Between them, domestic energy costs and food and drink took an extra £8.6bn out of households’ pockets in the last three months of 2022, compared with a year earlier (See ConsumerCast’s latest report UK Retail Outlook Spring 2023 for more). Beyond that, those who had any cash to spare weren’t putting it into retail spend. Instead, people’s normalisation of how they live their lives means a steady recovery in travel and leisure spend, including […]

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Fashion lifts retail while online plunges

November wasn’t the retail wipeout that the headlines make it out to be on the basis of the, as usual, misguided and misleading ONS month-on-month comparisons. The pace of decline against last year, as well as against 2019 and 2018, slowed slightly, helped by non-food, with fashion making a comeback, possibly due to extended Black Friday discounting. Online continued its fall from Pandemic grace, with volumes down close to 10% on last year as shoppers headed back to the stores. All in all, not quite the disaster zone that might be expected under the massive squeeze that UK households are […]

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Featured Resources

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UK retail: weathering the cost of living crisis

As the UK retail sector toughs it out during the cost of living crisis, what are the winning strategies? Which consumers will be less affected and how can retailers make the most of their spending power?

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Joules: What went wrong and can it be fixed?

A series of mis-steps and the Pandemic put a huge hole in Joules’s profitability, ending up with its purchase by Next. Can it bounce back to the success it had before?

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M&S: Is bringing in brands the right strategy?

Marks & Spencer is looking to broaden its appeal to fashion consumers by bringing in outside labels in both clothing and footwear. A winning strategy or a slippery slope that will erode its own brand appeal?

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Featured Reports

Dive into consumer and market trends with groundbreaking research

UK Retail Outlook Spring 2023

Find out what is driving the growth of the UK’s ‘experience’ economy. Who is leading its growth? Is it at the expense of retail sale of goods? What is its future potential? What are the winning strategies for making money out of it?

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UK Spending on the Home 2023

FORTHCOMING REPORT – Find out what’s leading growth in UK consumers’ spending on their homes and what the key opportunities are, including analysis by household age and income group.

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How’s the consumer economy going to affect my business?

ConsumerCast allows you to understand what’s really happening to your customers’ household finances and how they’re likely to respond to changing economic circumstances. It also gives you insight into shifts in spending patterns of different demographics and helps you spot emerging consumer opportunities for your business.

The research is based on an entirely new way of combining existing government income and expenditure data, including the Family Spending report, which covers at least 5,000 households each year, and the United Kingdom National Accounts.



Complex economic trends made easy to understand


Explaining how changing consumer spending and income will affect your business


20 years' experience covering the evolution of the consumer economy


Providing understanding you can use to guide your business

What people say about ConsumerCast

Testimonials from the industry about ConsumerCast.

“ConsumerCast’s research helps me understand what’s really driving changing spending habits”


- Fashion marketing agency

“Your angle and insights are interesting and may be useful to many industry participants”


- Independent investment group

“This research gives vital strategic understanding of UK households’ finances and spending patterns”


- Global consumer research group