How’s your consumer climate changing?

Depending on which audience your brand or product targets, you can face a very different consumer climate from other companies, no matter what the overall economy is doing. What’s affecting the under-30s – rocketing rents, repayment of student loans, the jobs market – is not the same as what’s facing the over-65s – rising pensions but plunging interest on savings.

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Latest from the Blog

Grocery polarisation that may be driving Tesco's budget chain plan

Tesco's reported plans to set up a budget chain to rival Aldi and Lidl seem like the result of some counsel of despair within the grocer's management. Almost all of the profit improvement in the core UK business in the last year has been driven by cost cuts as it strains to reach its 3.5% to 4.0% operating margin target by 2019/20. It has only just started on its £1.5bn cost reduction plan, with the bulk of the heavy lifting yet to be done, as this chart from its 2017/18 interims shows.Source: TescoThese cuts were due to come three main...

Mon, Feb 12, 2018

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How’s the consumer economy going to affect my business?

ConsumerCast allows you to understand what’s really happening to your customers’ household finances and how they’re likely to respond to changing economic circumstances. It also gives you insight into shifts in spending patterns of different demographics and helps you spot emerging consumer opportunities for your business.

The research is based on an entirely new way of combining existing government income and expenditure data, including the Family Spending report, which covers at least 5,000 households each year, and the United Kingdom National Accounts.


Complex economic trends made easy to understand


Explaining how changing consumer spending and income will affect your business


20 years' experience covering the evolution of the consumer economy


Providing understanding you can use to guide your business

What people say about ConsumerCast

Testimonials from the industry about ConsumerCast.

“This research gives vital strategic understanding of UK households' finances and spending patterns”

Senior executive

- Global consumer research group

“Your angle and insights are interesting and may be useful to many industry participants”

Head of research

- Independent investment group

“ConsumerCast's research helps me understand what's really driving changing spending habits”


- Fashion marketing agency

Can ConsumerCast help you today?