What's happening to UK consumers' finances?

Depending on which audience your brand or product targets, you can face a very different consumer climate from other companies, no matter what the overall economy is doing. What’s affecting the under-30s – rocketing rents, repayment of student loans, the jobs market – is not the same as what’s facing the over-65s – rising pensions but plunging interest on savings. VISIT THE REPORTS PAGE TO SEE THE VITAL INSIGHTS THAT CONSUMERCAST CAN OFFER YOU

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Why M&S's move to re-target family age consumers is the toughest task possible

In announcing M&S's full year results today, CEO Steve Rowe has vowed to appeal more to family-age customers in clothing and home as part of the answer to its stagnant turnover, sagging profits and average customer that is heading steadily north of 50. In doing so, M&S is heading straight back into the thick of a commercial battleground that is already flowing with red ink for those retailers getting it wrong. The problem is that while this is a large audience, since M&S lost its footing in this territory, things have changed in a way that make it very difficult...

Wed, May 23, 2018

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How’s the consumer economy going to affect my business?

ConsumerCast allows you to understand what’s really happening to your customers’ household finances and how they’re likely to respond to changing economic circumstances. It also gives you insight into shifts in spending patterns of different demographics and helps you spot emerging consumer opportunities for your business.

The research is based on an entirely new way of combining existing government income and expenditure data, including the Family Spending report, which covers at least 5,000 households each year, and the United Kingdom National Accounts.

FIND OUT ABOUT WHAT CONSUMERCAST CAN OFFER YOU BY GOING TO THE REPORTS PAGE ABOVE

Simplicity

Complex economic trends made easy to understand

Relevance

Explaining how changing consumer spending and income will affect your business

Experience

20 years' experience covering the evolution of the consumer economy

Insight

Providing understanding you can use to guide your business

What people say about ConsumerCast

Testimonials from the industry about ConsumerCast.

“This research gives vital strategic understanding of UK households' finances and spending patterns”

Senior executive

- Global consumer research group

“Your angle and insights are interesting and may be useful to many industry participants”

Head of research

- Independent investment group

“ConsumerCast's research helps me understand what's really driving changing spending habits”

Director

- Fashion marketing agency

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