How’s your consumer climate changing?

Depending on which audience your brand or product targets, you can face a very different consumer climate from other companies, no matter what the overall economy is doing. What’s affecting the under-30s – rocketing rents, repayment of student loans, the jobs market – is not the same as what’s facing the over-65s – rising pensions but plunging interest on savings.

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Latest from the Blog

'Experience' spending isn't the problem for under-50s: it's basic living costs

While Next has just heaved a small sigh of relief that its Christmas trading was not as bad as feared, mainly due to favourable weather patterns, it also warned that it was expecting subdued consumer demand for clothing, driven by the increase in spending on 'experiences'. It may be true that overall the growth of 'experience' spending on areas like travel, restaurants and leisure generally has had a major impact on the consumer economy, but that does not mean it is the case for all age groups. For the under-50s, on whom Next is almost totally focused, the pattern...

Thu, Jan 04, 2018

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How’s the consumer economy going to affect my business?

ConsumerCast allows you to understand what’s really happening to your customers’ household finances and how they’re likely to respond to changing economic circumstances. It also gives you insight into shifts in spending patterns of different demographics and helps you spot emerging consumer opportunities for your business.

The research is based on an entirely new way of combining existing government income and expenditure data, including the Family Spending report, which covers at least 5,000 households each year, and the United Kingdom National Accounts.


Complex economic trends made easy to understand


Explaining how changing consumer spending and income will affect your business


20 years' experience covering the evolution of the consumer economy


Providing understanding you can use to guide your business

What people say about ConsumerCast

Testimonials from the industry about ConsumerCast.

“This research gives vital strategic understanding of UK households' finances and spending patterns”

Senior executive

- Global consumer research group

“Your angle and insights are interesting and may be useful to many industry participants”

Head of research

- Independent investment group

“ConsumerCast's research helps me understand what's really driving changing spending habits”


- Fashion marketing agency

Can ConsumerCast help you today?