How’s your consumer climate changing?

Depending on which audience your brand or product targets, you can face a very different consumer climate from other companies, no matter what the overall economy is doing. What’s affecting the under-30s – rocketing rents, repayment of student loans, the jobs market – is not the same as what’s facing the over-65s – rising pensions but plunging interest on savings.

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Latest from the Blog

Why November's low consumer 'optimism' points to the new normal for retail

GfK's consumer optimism index tumbled again in November to -12 points. This bodes badly for the future, it is implied. Except, as this blog has pointed out before, consumer 'optimism' simply reflects current reality. Consumers, like the rest of us, simply don't have a crystal ball that enables them to forecast the future beyond projecting a straight line from present circumstances. If we take ConsumerCast's economic Wellbeing Index, based on growth in household net income, inflation and the change in the unemployment rate, and compare it with GfK's 'optimism', their movements have matched each other very strongly in the...

Thu, Nov 30, 2017

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How’s the consumer economy going to affect my business?

ConsumerCast allows you to understand what’s really happening to your customers’ household finances and how they’re likely to respond to changing economic circumstances. It also gives you insight into shifts in spending patterns of different demographics and helps you spot emerging consumer opportunities for your business.

The research is based on an entirely new way of combining existing government income and expenditure data, including the Family Spending report, which covers at least 5,000 households each year, and the United Kingdom National Accounts.


Complex economic trends made easy to understand


Explaining how changing consumer spending and income will affect your business


20 years' experience covering the evolution of the consumer economy


Providing understanding you can use to guide your business

What people say about ConsumerCast

Testimonials from the industry about ConsumerCast.

“This research gives vital strategic understanding of UK households' finances and spending patterns”

Senior executive

- Global consumer research group

“Your angle and insights are interesting and may be useful to many industry participants”

Head of research

- Independent investment group

“ConsumerCast's research helps me understand what's really driving changing spending habits”


- Fashion marketing agency

Can ConsumerCast help you today?