How’s your consumer climate changing?

Depending on which audience your brand or product targets, you can face a very different consumer climate from other companies, no matter what the overall economy is doing. What’s affecting the under-30s – rocketing rents, repayment of student loans, the jobs market – is not the same as what’s facing the over-65s – rising pensions but plunging interest on savings.

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Latest from the Blog

Sorry retailers, but your Xmas TV ad family obsession doesn't 'bear' scrutiny

So John Lewis went with Moz the (snoring, farting) Monster and M&S plumped for Paddington the duffle-coated, marmalade sandwich-snaffling hero bear. Aside from these differences, both Christmas TV ads were resolute in their focus on the young nuclear family with children under 10 and parents apparently in their thirties. Yet while you can understand the psychology of the ads being about the joy and wonder of Christmas and this most keenly felt by young children, in terms of targeting an audience with extra money to spend, it seems to make no sense whatsoever. In broad terms, by focusing on young...

Fri, Nov 10, 2017

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How’s the consumer economy going to affect my business?

ConsumerCast allows you to understand what’s really happening to your customers’ household finances and how they’re likely to respond to changing economic circumstances. It also gives you insight into shifts in spending patterns of different demographics and helps you spot emerging consumer opportunities for your business.

The research is based on an entirely new way of combining existing government income and expenditure data, including the Family Spending report, which covers at least 5,000 households each year, and the United Kingdom National Accounts.

Simplicity

Complex economic trends made easy to understand

Relevance

Explaining how changing consumer spending and income will affect your business

Experience

20 years' experience covering the evolution of the consumer economy

Insight

Providing understanding you can use to guide your business

What people say about ConsumerCast

Testimonials from the industry about ConsumerCast.

“This research gives vital strategic understanding of UK households' finances and spending patterns”

Senior executive

- Global consumer research group

“Your angle and insights are interesting and may be useful to many industry participants”

Head of research

- Independent investment group

“ConsumerCast's research helps me understand what's really driving changing spending habits”

Director

- Fashion marketing agency

Can ConsumerCast help you today?

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