How’s your consumer climate changing?

Depending on which audience your brand or product targets, you can face a very different consumer climate from other companies, no matter what the overall economy is doing. What’s affecting the under-30s – rocketing rents, repayment of student loans, the jobs market – is not the same as what’s facing the over-65s – rising pensions but plunging interest on savings.

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Don't bother with consumer 'optimism' as a guide to the future - it simply tells us what's happening now

In the wake of the general election, political uncertainty reigns and that's taking its toll on consumer optimism, boding ill for spending – or at least that's what this week's headlines have been telling us. Except it's nonsense, at least in its most literal interpretation: that what people are going to spend in the future can be affected directly by what's going on in the Westminster political bubble.The headlines were sparked by the finding that the long-running and respected GfK UK Consumer Confidence Index had dropped five points in June to minus 10, from minus five in May. GfK...

Sat, Jul 01, 2017

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How’s the consumer economy going to affect my business?

ConsumerCast allows you to understand what’s really happening to your customers’ household finances and how they’re likely to respond to changing economic circumstances. It also gives you insight into shifts in spending patterns of different demographics and helps you spot emerging consumer opportunities for your business.

The research is based on an entirely new way of combining existing government income and expenditure data, including the Family Spending report, which covers at least 5,000 households each year, and the United Kingdom National Accounts.

Simplicity

Complex economic trends made easy to understand

Relevance

Explaining how changing consumer spending and income will affect your business

Experience

20 years' experience covering the evolution of the consumer economy

Insight

Providing understanding you can use to guide your business

What people say about ConsumerCast

Testimonials from the industry about ConsumerCast.

“This research gives vital strategic understanding of UK households' finances and spending patterns”

Senior executive

- Global consumer research group

“Your angle and insights are interesting and may be useful to many industry participants”

Head of research

- Independent investment group

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